There are several ways to maximize sales using planograms:Īnalyze sales data: Before creating a planogram, analyze sales data to determine which products are top sellers and which ones are not selling as well. The goal of a planogram is to help retailers optimize their product offerings and increase sales by strategically placing products in the most effective locations.
Planograms are often used in large retail stores to ensure that products are displayed in a way that is visually appealing, organized, and easy for customers to find what they are looking for. It is also known as a "POG" or a "plan-o-gram." A planogram typically includes diagrams or photographs of shelving units or other display fixtures, with specific products and quantities indicated for each section or shelf.
Order or positioning of different SKUs of one brand.Certain positioning of goods in the first raw of the shelve.Definite location of the sales area, its size and square.Minimal acceptable amount of goods for each SKU.Range of products - a list of SKUs that should be offered in the shop.Group related products in a single location.Ī professional planogram should be as detailed as possible to make it easy for shop employees to restock products and manage out-of-stocks.Place low involvement goods next to hot commodity goods.Position advertised products in more observable locations of the store.More space to retail products that have good sales or that are advertised.Allocate space for every product type corresponding to its sales.Though retailers and stores have specific needs and sell different types of products, there are some basic rules for drawing an efficient planogram: Planograms can be as simple as an image of some store section or more detailed with numbered positions and shelf notches indicating exact position of each item. Planogram may be simple or complex depending on the size of the shop and the need of the retailer. avoidance of delays caused by miscommunication.easier control of out-of-stocks reduction.forming better visual appeal for customers.precise and better related product positioning.POGs also offer additional advantages such as:
Since planograms are used to effectively manage space in retail stores to make products more attractive to shoppers, their usage leads to increased sales. They are used in visual merchandising and help stores plan space and good look. Planogram (POG) is a scheme or diagram depicting how the retail products should be placed on the shelves to increase sales.
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